The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It

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• 5.0 out of 5 stars from Omar M Khateeb -- A must read for marketers : We are living in a cult age of branding and it’s important to understand what really moves the needle in marketing. Using data to tear down groupthink, this book exposes the lie all marketers are fed— that brand by itself is what makes a company successful. ( Reviewed in the United States on September 27, 2021 )
• 5.0 out of 5 stars from Dr. Matthew Jones -- You Won't Be Disappointed! : While I imagine this mini-book would be beneficial for CMO's and others involved in marketing, that's not my story. I'm what the Category Pirates call a superconsumer of self-growth, psychology, and business. And somehow I (luckily) stumbled upon this newsletter. ( Reviewed in the United States on September 25, 2021 )
• 5.0 out of 5 stars from Denis -- Do yourself a favor and give it a read : Not only did I get more out of this mini-book than I have from full-length marketing books, but I'm proud to now officially call myself a Category Pirate. Happily subscribed to the newsletter. Looking forward to much more! ( Reviewed in the United States on September 23, 2021 )
• 5.0 out of 5 stars from K-Mac -- Branding advocates will be uncomfortable : Example after example after example. This isn’t theory. It is every day observable. And it’s scary. Fortunately there’s a way out of this mess. Become a pirate. Aarrrr!!! ( Reviewed in the United States on October 15, 2021 )

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